Big Bold Yeti

Big Bold Yeti is a company that takes a different approach to training and coaching. Their work is centred around creating emotional connections and enabling deep understanding: to create lasting impressions in a friendly way. As a member of the FK3 team I was involved in the creation of a new brand identity and website. Our target deadline for this project was two weeks.

Rapid delivery

The logo and core brand assets - including a number of illustrations of the yeti - were created within just one week. We then worked closely with Big Bold Yeti to develop a brand message map to capture the story and selling messages.

These messages were then leveraged in a the new website which was started & completed within a further week. Because Big Bold Yeti's competition tended to have cumbersome, text-heavy websites, we opted for a visual style that presented information in an interesting and concise way.

To round off the brand identity and website exercise, we also developed stationery, collateral and presentation templates.

Results

Big Bold Yeti was launched in the 2 week timing target, helping them attend their first trade exhibition and secure over 12 sales meetings and 3 referrals within the first month.

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